Impact of a sustainable business

The population that exists now is going to become the driving factor of producing and trading products or services. The millennial generation are going to become the main work force. Education systems have taught them the importance of looking after the environment to reduce the damage done to the world we live in. Upcoming generations will also be taught the importance of sustainability, making them value it. 

• Employees - If your business has the sustainability factor, more people will want to work for your company. Being sustainable is seen as being a hero, doing something good and purposeful. If your employees feel like they are part of a company that is making a difference in the world, it correlates to them making a difference. Not just that but something as small as using non toxic materials ensures that your staff are in a safe environment, that won’t affect their health. With millennials filling the workforce, your brand needs to value and follow sustainable practises to hire talented workers.  
• Consumer - Within the last 12 months, there has been a rise in the number of customers who have adapted to a more sustainable lifestyle. People are truly concerned about the environment because bad practises can affect their community, friends, family and future generations. So they want to protect their environment. Many brands who have adapted to a sustainable alternative for a product they sell or use to provide services, have seen increase in profits. 
• Business opportunities - Being transparent about your business’s sustainability will attract the attention of other business owners. Strong sustainability proposals can support companies to tap into new markets or expand into existing ones. Sustainability puts brands in the best position to get valuable new business opportunities.

In summary, the pursuit of sustainable business by some companies is a response to the fact that consumers are demonstrating their concern over environmental matters by voting with their wallets. They are also reacting to government initiatives to introduce tougher legislation on environmental matters. Sustainable business practices not only help a company to develop a comprehensive approach to environmental matters, they also create a sustainable culture where employees feel more engaged and therefore more motivated to do the right thing by the environment.