Marketing Strategy - Email

You should consider investing more time in email marketing. It is still one of the most effective ways to reach customers and grow your business. 92% of consumers read their emails every day. Generally, email marketing campaigns are low cost. You may find you can get free email marketing tools that automate much of the heavy lifting for you. This is one of the most effective marketing techniques today. However, you should not focus on email marketing just to keep up with the trends. Consider these four compelling reasons why email marketing is worth your time.

It’s personal

Connecting with your customers on a deeper level is crucial. As a result, you will create a more loyal customer base who will make more purchases in the future. Consumers generally like to have a deeper relationship with brands. The chances of the customer feeling valued and special are greater if you have a one-to-one relationship with them. Whenever you post on social media, you have to wait for your customers to see your post among their long list of feeds. With email marketing, you don't need to wait for your post to appear on your customers' feeds. Directly into their inbox, they notice you have sent them a message.

Own Subscribers

Social media presents the problem that you do not own your subscribers. In the event that the social media platform shuts down, you lose all the followers that you have been working hard to acquire. However, with email marketing, you are in complete control of your subscriber list. Once a customer subscribes to your list, you have access to them until they decide to unsubscribe.

No Algorithms

Businesses are able to utilize social media to their advantage by giving customers what they want. Companies want to have their product in front of their target market. They often play around with algorithms to beat their competition and other people the consumer follows. There is no such option for emails. When the emails are sent, it goes straight on top of the customer's inbox.

Higher ROI

The ROI on emails is much higher compared to other marketing strategies like social media platforms. Therefore, it is not worthwhile to create content without any ROI. 1 in 5 emails is opened, with a click-through rate of 3.57%. This is compared to social media platforms, such as Facebook, where the click-through rate is only 0.07%. For every £1 a business invests in a campaign, they are likely to get £38 of revenue.

In conclusion, Email marketing is one of the cost-effective marketing strategies. With a good email marketing plan, you can reach your target audience, build brand awareness, and increase customer lifetime value. Email marketing is one of the most effective ways to reach your target audience.

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